💖 Roger Hill's "Mitochondria First" Framework for Success 💖
Ideas, Frameworks, and Stories to Build Your Own Custom Pitch
This framework is built around CEO Roger Hill's strategy: Every conversation must start by establishing that mitochondria are the source of life itself. The goal is to move from the life-or-death stake to the solution: how our product enables your body to regrow and alleviate its own health issues.
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The Foundation: Two Core Openers (The Mitochondria Hook) 👀
The first words out of your mouth must establish the vital, life-or-death importance of the mitochondria, instantly grabbing the prospect's attention and establishing our expertise.
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A. Scenario: The Direct Question (The "What Do You Do?" Pitch) 🤔
The Trigger: A prospect asks, "What is your company?" or "What do you do?"
The Common Ground Answer: "That's a great question. You know how most people struggle to maintain the energy they had when they were young? I found something that completely changed how I think about that."
The Mitochondria Hook & Hero Ask: "I work with an affordable, 100% natural food nutraceutical company that helps you regrow mitochondria."
"And here's the best part: it's designed to be shared. Do you have a parent with a bad knee, or a sister with severe arthritis? When you find a solution that helps someone you love, you instantly become their hero. Our mission is to share this, and you can even earn enough to pay for your own product and get it for freejust by helping your family."
The Immediate Follow-Up: (When they ask, "What do you mean by that?") "Mitochondria are the tiny power plants in every one of your cells. They are the source of life—if your mitochondria stopped working, your heart and brain would stop instantly, and life would cease. Because this is 100% natural food and not a drug, we simply give your body the essential tools to produce and create more of these vital components."
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B. Scenario: The Observable Problem (The "Personal Pain" Pitch) 🦴
The Trigger: You observe a specific, observable issue (e.g., limp, persistent scratching, low energy).
The Common Ground Answer: "Excuse me, I couldn't help but notice your [ankle/back/fidgeting]. I totally understand; my [FAMILY MEMBER/SELF] had a very similar issue with their [KNEE/HIP] and it was miserable."
The Hero Ask & Mitochondria Hook (The Mid-Pitch Referral): "That pain made me think: Who do you know that also struggles with joint discomfort or low energy? My [FAMILY MEMBER] was so grateful when I helped them find relief. Plus, by referring people, you start earning enough to pay for your own product for free!"
(PROSPECT RESPONDS: If they say, 'Yes, my father has the same knee problem!'—Respond Immediately: "Perfect! That's two people we can help. After we finish, I'm going to get his information so we can help you be a hero to him, and you just built a network to pay for your product! Now, let me tell you why this works...")
"I'm with a company that provides an affordable, 100% natural food nutraceuticalthat helps your body regrow more mitochondria. That's what allowed them to alleviate that discomfort. Would you be willing to try a dab of this cream right here?" (Wait for permission/reply.)
Product Solution: Rejuvenate (For external, topical issues) or Restore (For internal, mood/energy issues)
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The Full Telephone Script (Structured, Educational Call) 📞
This script fully integrates the Personal Story, the Mito First strategy, the life-and-death stake, the crucial distinction from competitors, and the Hero Ask for referrals throughout.
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Part 1: Framing the Problem (The Personal Story, Life Stake, & Hero Ask) (3-5 Minutes)
Acknowledge Pain & Set the Stage "Thanks for the time! I know you mentioned struggling with [THEIR SPECIFIC PROBLEM]. My [FAMILY MEMBER/SELF] had a similar situation, and it all changed when I learned about mitochondria. That's where we start."
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The Stakes & The Energy Loss Story "Mitochondria are the power source of life; if they quit, your heart and brain would stop instantly. When you were a kid, you had 100% of these vital workers. But we lose them dramatically: By age 60, half of them are gone, and by age 90, you could be down to just 5%!That loss is why your organs stop working smoothly—why eyesight fails, why stamina drops, why your immune system is weak. You lose the energy that powers every system! 📉"
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The Hero Referral Ask (Early Stage: The "Pay for Product" Hook) "When I realized this, the first thing I thought was: Who else needs this? Do you have a father with a bad knee, or a sister with constant fatigue? You have the power to be a hero. You can help them find relief and, by doing so, start earning enough to get your own product for free. You can even make money at this. Now, let me explain why this works..."
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Part 2: The Ultimate Answer & Solution (4-6 Minutes)
The Complex Problem Answer (Roger's Mandate) "So, can we help with [CANCER/ARTHRITIS/DIABETES]? The answer is: Your body knows exactly what's wrong with it. Your body knows how to address those issues—it just needs better, stronger, and more mitochondria to give it the power to do the job. We don't cure or treat anything; we boost the mitochondria, and your body does the rest. It starts to alleviateits own problems."
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The Exclusive Differentiator: Regrowth vs. Feeding "That's where we come in. Most companies, as Roger Hill says, just feed the mitochondria—like selling a 'mitochondrial burrito.' They're not wrong, but feeding isn't enough to dramatically change your health! Our unique technology decodes the signals your body uses to tell mitochondria to grow. That's our exclusive difference: our product helps your body produce and create more mitochondriaand strengthen the ones you have. It's 100% natural food, not a drug, and is not controlled by the FDA." ⚙️
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The XDS Advantage "Our proprietary XDS (Exponential Delivery System) ensures your body uses 90-95% of the nutrients, driving them straight into your mitochondria, making this the most effective affordable nutraceutical supplement available."
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Part 3: The Close - Cost, Integrity, & Final Referral Lock-In (2-3 Minutes)
The Cost (Affordability Frame) "The full set of three products, which work synergistically, is only $150 a month. This is an investment in rebuilding your health." 💰
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Final Referral Lock-In (Scheduling the Hero/Earning Call) "Before we finish, let's not forget about those people you mentioned (or those we can find)—like your father with the bad knee. You've already started a network to pay for your own product! Do you want to give me their contact information now, or would you prefer we schedule a quick three-way call with them later today to help them find relief and secure your free product?" 🤝
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Final Call to Action (CTA) "Does the concept of boosting your body's energy core to alleviate[THEIR PROBLEM] make sense to you? I can walk you through the simple ordering process, or would you prefer I send you the link to the Mito Alliance website? Remember, the site is for information only. If you want to order or join, please get back to me directly." 👂